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The
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
has become one of the preferred methods of communication for
prostitution Prostitution is the business or practice of engaging in Sex work, sexual activity in exchange for payment. The definition of "sexual activity" varies, and is often defined as an activity requiring physical contact (e.g., sexual intercourse, n ...
, as clients and prostitutes are less vulnerable to arrest or assault and for its convenience."Sex Industry Study: Internet Is Driving Prostitution Off Streets"
NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's var ...
. (12 March 2014)
More bang for your buck
''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econo ...
'' 9 August 2014
Prostitution in Scotland moves from the streets to the internet
'' Daily Record'' 15 March 2010


Origins of Internet advertising

During the latter half of the twentieth century, most off-street prostitution was advertised locally using
personal advertisement A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an adv ...
s in the printed press or postcards in the windows of commercial premises such as
newsagent's shop A newsagent's shop or simply newsagent's or paper shop (British English), newsagency (Australian English) or newsstand (American and Canadian English Canadian English (CanE, CE, en-CA) encompasses the varieties of English native to Can ...
s. As direct references to prostitution were not acceptable, the advertisements were carefully worded with euphemistic terms such as ''large chest for sale''. In larger cities, tart cards were placed in
telephone box A telephone booth, telephone kiosk, telephone call box, telephone box or public call box is a tiny structure furnished with a payphone and designed for a telephone user's convenience; usually the user steps into the booth and closes the booth ...
es. By the year 2000, the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
, and access to it had grown large enough for some in the
sex industry The sex industry (also called the sex trade) consists of businesses that either directly or indirectly provide Sex worker, sex-related products and services or adult entertainment. The industry includes activities involving direct provision of s ...
to see it as a marketing tool. As use of the Internet has subsequently grown, so has the use of it by the sex industry. In 2007
Harriet Harman Harriet Ruth Harman (born 30 July 1950) is a British politician and solicitor who has served as Member of Parliament (MP) for Camberwell and Peckham, formerly Peckham, since 1982. A member of the Labour Party, she has served in various Cabi ...
, then Minister for Women in the UK, put pressure on the
Newspaper Society The News Media Association is a trade body which styles itself as "the voice of national, regional and local news media organisations in the UK". It was created in 2014 by a merger between the Newspaper Society and the Newspaper Publishers' Associat ...
, the trade body representing local newspapers, not to carry advertisements for sexual services. As a result, the society updated its guidelines for members in 2008, effectively banning such advertisements. As the majority of local newspapers were members, this ban increased the move towards Internet advertising. Mobile devices such as
smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
s have further increased the use of the Internet both generally and for prostitution websites. In the Netherlands, the Internet had grown in importance by the mid 2010s as a platform for recruiting prostitutes' clients, with escort workers advertising their mobile telephone numbers online.


Types of websites


Listing sites

There has been a rise in the number of escort/prostitution listing websites, that advertise for both independent and agency escorts. Some are free, while others charge to add a listing. Others are free for a basic listing but charge for some additional features. A notable example is the website
The Erotic Review ''The Erotic Review'', also functioning as TheEroticReview.com, is a review site that ostensibly presents clients' assessments of their experiences with sex workers (referred to as "providers" on the website). History The service was first laun ...
.


Forums

Forums were amongst the first sites to be used by escorts. With the rise of other social media, their use has declined.


Personal websites

It has become simple and easy for independent escorts to create a personal website for the purposes of advertising their prostitution services.


Reviews

A number of sites have a section where clients can leave reviews for escorts. Some outside the industry regard this as degrading to the escort;Arnold Schwarzenegger told by Harriet Harman to shut prostitute website
''
Daily Telegraph Daily or The Daily may refer to: Journalism * Daily newspaper, newspaper issued on five to seven day of most weeks * ''The Daily'' (podcast), a podcast by ''The New York Times'' * ''The Daily'' (News Corporation), a defunct US-based iPad new ...
'' 30 September 2009
however, most involved in the industry do not share this view. The practice of posting online reviews of escorts dates back to 1999 when
The Erotic Review ''The Erotic Review'', also functioning as TheEroticReview.com, is a review site that ostensibly presents clients' assessments of their experiences with sex workers (referred to as "providers" on the website). History The service was first laun ...
, a
review site A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic ...
that allows customers to rate their experiences with sex workers, was created.
Punternet Punternet, also known as Punternet.com, is a review site that allows customers to rate their experiences with call girls. Customers are referred to as "punters" on the website. The website was initially an information source run by enthusiasts a ...
was originally the foremost review site despite adverse publicity from
Harriet Harman Harriet Ruth Harman (born 30 July 1950) is a British politician and solicitor who has served as Member of Parliament (MP) for Camberwell and Peckham, formerly Peckham, since 1982. A member of the Labour Party, she has served in various Cabi ...
and
Vera Baird Dame Vera Baird, (''née'' Thomas; born 13 February 1950) is a British barrister and politician who has held roles as a government minister, police and crime commissioner, and Victims' Commissioner for England and Wales. A Labour Party Mem ...
( see below). In recent years, Adultwork has had a larger number of reviews posted. UK Punting, founded in 2010, is a sex worker review website which only includes client comments and has no input from sex workers. Books reviewing the providers of sexual services in the United Kingdom have been published by
George McCoy George McCoy is a British writer best known for producing ''McCoy's British Massage Parlour Guide'', a series of guidebooks to establishments and women in Britain that provide sexual services. The books do not include businesses that provide ...
since 1996 and by 2013 McCoy was running a website reviewing over 5,000 massage parlours and individuals.


Safety

A feature of some early websites, particularly forums, were sections where safety warnings could be posted about dangerous clients, referred to as "dodgy punters" (and to a lesser degree, bad escorts). As these warnings were spread over about a dozen websites, the process of keeping up to date with the information in them could be time-consuming. In 2006, talks took place in the industry about setting up a centralised warning website that would be automatically updated from the existing websites by
RSS RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many di ...
feeds. It was agreed that a newly created website, Saafe, would carry the centralised warnings. The new website launched in January 2007. However, the centralised warnings did not work as well as envisaged and the project was discontinued in 2010. In December 2011,
Lynne Featherstone Lynne Choona Featherstone, Baroness Featherstone, (''née'' Ryness; born 20 December 1951) is a British politician, businesswoman and Liberal Democrat member of the House of Lords. Prior to entering politics, Featherstone was a successful bus ...
, then Equalities Minister, announced the Home Office would provide £108,000 to establish a national online network to collate and distribute information between schemes that allow sex workers to report violent incidents, known as "Ugly Mugs" schemes. This money was to fund a 12-month pilot scheme run by
UK Network of Sex Work Projects UK Network of Sex Work Projects (UKNSWP) is an umbrella organisation that represents sex work projects in the UK, both agencies or individuals working with sex workers. It facilitates networking between those it represents, so as to share good pra ...
(UKNSWP). On 6 July 2012, the National Ugly Mugs Pilot Scheme was launched. The scheme was a success and continued after the 12-month pilot period.


Social media

Since the rise of
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
, escorts and
escort agencies An escort agency is a company that provides escorts for clients, usually for sexual services. The agency typically arranges a meeting between one of its escorts and the client at the customer's house or hotel room (outcall), or at the escort's ...
have used sites such as
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
and
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
to promote their services. Because of its more relaxed guidelines, Twitter is the most popular. With the rise of social media as a means of communication, the use of forums by sex workers and their clients has fallen.


Online payments

The rise of online payment systems have enabled escorts and agencies to take payments for services. When
PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
first started in 2001, escorts were amongst their first customers.Online payments and prostitution: How the internet is transforming the oldest profession
TNW Blog 26 July 2014
PayPal subsequently changed its policies and no longer allows escorts to use the system. In 2013, escort agency Passion VIP of
Birmingham Birmingham ( ) is a city and metropolitan borough in the metropolitan county of West Midlands in England. It is the second-largest city in the United Kingdom with a population of 1.145 million in the city proper, 2.92 million in the West ...
,
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
became the first agency to accept the virtual currency
Bitcoin Bitcoin ( abbreviation: BTC; sign: ₿) is a decentralized digital currency that can be transferred on the peer-to-peer bitcoin network. Bitcoin transactions are verified by network nodes through cryptography and recorded in a public distr ...
.


Controversies


Punternet

In 2009
Harriet Harman Harriet Ruth Harman (born 30 July 1950) is a British politician and solicitor who has served as Member of Parliament (MP) for Camberwell and Peckham, formerly Peckham, since 1982. A member of the Labour Party, she has served in various Cabi ...
asked the then governor of California
Arnold Schwarzenegger Arnold Alois Schwarzenegger (born July 30, 1947) is an Austrian and American actor, film producer, businessman, retired professional bodybuilder and politician who served as the 38th governor of California between 2003 and 2011. ''Time'' ...
to close down the
Punternet Punternet, also known as Punternet.com, is a review site that allows customers to rate their experiences with call girls. Customers are referred to as "punters" on the website. The website was initially an information source run by enthusiasts a ...
website. She said that it was increasing the demand for prostitution in the UK, an activity which she described as degrading to women and which she said was putting them at risk. Punternet is hosted in California, despite being a review site for prostitution in the UK. Harman's actions did not result in the website being closed down; instead it received an increase in traffic due to the publicity generated. The website owners thanked Harman for the increase in business. In January 2010 at a
Westminster Hall The Palace of Westminster serves as the meeting place for both the House of Commons of the United Kingdom, House of Commons and the House of Lords, the two houses of the Parliament of the United Kingdom. Informally known as the Houses of Parli ...
debate on
Violence against Women Violence against women (VAW), also known as gender-based violence and sexual and gender-based violence (SGBV), are violent acts primarily or exclusively committed against women or girls, usually by men or boys. Such violence is often consi ...
, then Solicitor General
Vera Baird Dame Vera Baird, (''née'' Thomas; born 13 February 1950) is a British barrister and politician who has held roles as a government minister, police and crime commissioner, and Victims' Commissioner for England and Wales. A Labour Party Mem ...
again called for the site to be taken down.Solicitor General takes fresh pop at PunterNet
''The Register'' 26 January 2010
In 2018 Trishna Datta, an
outreach Outreach is the activity of providing services to any population that might not otherwise have access to those services. A key component of outreach is that the group providing it is not stationary, but mobile; in other words, it involves meetin ...
worker from Ilford, Essex, launched a petition to have the Punternet website taken down. She said that website lacked adequate safety measures to ensure details which could put sex workers in danger were not revealed. Additionally she expressed concern that some of the sex workers reviewed on the site might be underage or victims of trafficking or sexual assault. Punternet commented that they would report underage prostitutes to the authorities, and that they encourage customers to report underage prostitutes and victims of trafficking to
Crimestoppers UK Crimestoppers Trust is an independent crime-fighting charitable organisation in the United Kingdom. Crimestoppers operates the 0800 555 111 telephone number, allowing people to call anonymously to pass on information about crime. People can also ...
.


Bogus escort agencies scam

In 2010,
Suffolk Suffolk () is a ceremonial county of England in East Anglia. It borders Norfolk to the north, Cambridgeshire to the west and Essex to the south; the North Sea lies to the east. The county town is Ipswich; other important towns include Lowes ...
Trading standards Trading Standards are the local authority departments with the United Kingdom, formerly known as ''Weights and Measures'', that enforce consumer protection legislation. Sometimes, the Trading Standards enforcement functions of a local authority a ...
started Operation Troy, targeting bogus online escort agencies. These agencies promised large earnings in an effort to recruit escorts. A registration fee was charged to those wanting to join, but no work materialised. In July 2013, six members of the gang running this scam were jailed; the leader, Toni Muldoon, for seven and a half years. It was estimated the scam netted £5.7m from 14,000 victims.


Adultwork

AdultWork is a UK website which allows sex workers to specify the services they provide before being booked for a job. The site is funded by sex workers, who pay to have their profiles displayed. In February 2014, an unnamed Northern Ireland woman successfully sued the website for unauthorised use of intimate photographs of herself. She was awarded £28,000 damages.Woman wins £28k payout over snaps posted on sex site
''
Belfast Telegraph The ''Belfast Telegraph'' is a daily newspaper published in Belfast, Northern Ireland, by Independent News & Media. Its editor is Eoin Brannigan. Reflecting its unionist tradition, the paper has historically been "favoured by the Protestant po ...
'' 15 February 2014


See also

*
Bad date list A bad date list (also known as a bad date book or Ugly Mugs) circulates details of persons that may pose a threat to sex workers. Bad date lists can serve as a warning system, so that sex workers can avoid persons who fit descriptions on the list. ...
*
Prostitution in the United Kingdom In Great Britain (England, Wales and Scotland), the act of engaging in sex as part of an exchange of various sexual services for money is legal, but a number of related activities, including soliciting in a public place, kerb crawling, owning ...


References


External links


National Ugly Mugs Scheme

Ireland & UK Ugly Mugs Service
{{Prostitution Prostitution in the United Kingdom Sexuality and computing